About | Triwise
About John Hawkins

The Story Behind the Work

I grew up a long way from boardrooms. Trailer park in Southern California. Dad died when I was seven. A mom working multiple jobs. Some businesses failed, some were sabotaged by partners, and one finally worked.

That mix of struggle and eventual success is why I care so much about how leaders show up, how companies are built, and how blind spots quietly shape outcomes.

John Hawkins portrait
Why This Work Matters

Two Lessons Learned Early

Blind Spots

Most good people do not fail for lack of intelligence. They fail because of blind spots they cannot see from inside their own role, team, or company.

Ripple Effect

When you build something that works, the ripple reaches families, teams, customers, and communities. Leadership is never isolated. It multiplies.

That is the through-line from my childhood to the founders and leadership teams I work with now: help leaders see clearly, decide wisely, and build something that lasts beyond them.

Navy service Firefighter service
The Military Years

Navy Veteran and First Responder

After high school, I joined the Navy. After that, I served as a firefighter and EMT. By 25, I had seen more life-and-death situations than most people see in a lifetime.

What Those Years Taught Me

  • Life is short. If something matters, act.
  • Leadership under pressure is a skill, not a title.
  • Capability beats heroics. Team readiness determines outcomes.
  • Strategy without execution is just noise.
Fresh Operator Scars

The Corporate and Advisory Years

Advisory Phase

Founded Triwise Solutions, worked with 250+ companies and 1,000+ executives, and built the early frameworks that later became the operating system behind my current work.

Operator Phase

Returned to executive leadership roles because I did not want to advise from outdated experience. I wanted fresh operator scars, not old war stories.

Now

I bring together recent executive experience, systematic frameworks, and AI amplification so the advice is practical, current, and directly tied to what leaders face now.

Operator Work

Recent Experience That Shapes the Work

Chief Strategy Officer

Led strategy and contract negotiations at Dataline Systems, improved valuation, and helped guide a successful sale with 100% employee retention.

SVP Client Success

Led a 30-person team inside a $100M+ division and lived the realities of acquisition integration, leadership complexity, and operational pressure from the inside.

Advisor to Founders

Translated those operator scars into frameworks and decision support that help founder-led companies lead better and scale with less dependency.

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What I Do Now

Why This Matters for You

I can see patterns quickly, because I have been in the rooms where strategy, execution, culture, crisis, and leadership collide.

What That Means in Practice

  • I can spot where leadership, execution, or team design is creating drag.
  • I am as comfortable with numbers and systems as I am with people and behavior.
  • I bring recent executive experience plus decades of pattern recognition.
  • I use Force Multiplier and private AI tools to extend the work between conversations.
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The Philosophy

Warrior Spirit. Servant Heart.

What Drives the Work

  • Life is short. Make your leadership count.
  • Excellence buys freedom. Perfection paralyzes.
  • Leadership is responsibility, not status.
  • Strategy without execution is wasted potential.
  • Data informs. Character decides.
  • I serve leaders so they can serve others.
John speaking
Human Judgment First

AI as a Force Multiplier

I build and use AI aggressively, but with a clear philosophy: you are Tony Stark. AI is the suit. Both are required.

What That Means for Clients

AI helps leaders think faster, see more options, and apply frameworks consistently between conversations. It never replaces judgment. It amplifies it.

AI support visual
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Beyond Business

The Personal Side

I ride a motorcycle. I like HIIT workouts, complex problems, strong coffee, and the ocean. Most importantly, I am a father to an amazing daughter with autism who needs ongoing care.

What She Taught Me

  • Build systems that do not depend on you being available 24/7.
  • Make yourself less critical over time, not more.

That is exactly how I approach leadership development. I am not trying to make leaders dependent on me. I am here to build capability and capacity so they need me less over time.

Why I Do This

I Serve Leaders So They Can Serve Others

I cannot change the whole world. But I can positively influence the way leaders think, decide, and show up. And that changes the worlds they touch.