4,3
612 reviews

Built for Leaders Who've Outgrown Conventional Advice

I'm John Hawkins — Executive Performance Specialist and Founder of Triwise.
I help successful leaders see their blind spots and do something about them.
My clients are accomplished C-Suite and Senior VP executives who've hit performance ceilings. They're brilliant strategists who understand their industries inside and out. But they also recognize that functional excellence alone doesn't create the leadership influence they need for their next level.
Sometimes what feels like a strategy problem is really a vision gap.
That's where the Executive Performance Optimization System™ comes in.

Cross-Industry Wisdom vs. Single-Industry Limitations

Industry-specific coaches
give you deep sector knowledge but can't see patterns that transcend industries
Generic executive coaches
work on general leadership but lack sophistication for complex business environments.
Management consultants
analyze your business but don't develop you as the leader who executes the strategy.
I help you see patterns invisible within single industries. After 25+ years across medical devices, financial services, and technology, I can identify blind spots that industry expertise alone cannot reveal.
Cross-industry wisdom reveals what single-industry experience cannot see.

Background

Professional Authority:

My background spans multiple senior executive roles across medical devices, financial services, and technology. Former SVP of Client Success at CardWorks and Chief Strategy Officer at Dataline (acquired by CardWorks), plus 25+ years coaching leaders who've outgrown standard advice.
This cross-industry perspective lets me see patterns others miss—the roadblocks slowing you down and the trampolines that could propel you forward.

Core Leadership Philosophy

Leadership isn't about knowing all the answers.
It's about seeing what others can't see—starting with yourself.
Most leaders get plenty of advice about what to do. What they don't get is someone who can identify what's actually holding them back—especially when stakeholder complexity and competitive pressure create blind spots.

Organic

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Sustainable

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Aware. Intentional. Accountable.

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Two Types of Leaders Call Me

THE SEEKERS (70%)
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THE REFERRED (30%)
Successful leaders who've stopped growing. You've been high-performing, but your edge is dulling. People around you are disengaging. You might be "the boss" instead of the leader—and everyone knows it but you.
Either way, you're ready to see what you can't see about yourself.

Experience Credentials

Professional Background:

  • 25+ years coaching C-Suite executives who've outgrown standard leadership advice
  • Multiple senior executive roles across medical devices, financial services, and technology
  • Cross-industry perspective that reveals patterns others miss
  • Former SVP of Client Success at CardWorks and Chief Strategy Officer at Dataline
  • Specialization in helping good leaders become great, and great leaders become awesome

Professional Background:

  • Executive Performance Optimization System™ with 12 specialized frameworks
  • Evidence-based approach with measurable outcome tracking
  • Cross-industry pattern recognition across complex business environments
  • Former SVP of Client Success at CardWorks and Chief Strategy Officer at Dataline
  • Systematic accountability protocols designed for C-Suite complexity
Ready to See What's Actually Slowing You Down?
If you could see your blind spots, they wouldn't be blind.
Includes $3,000 expert analysis revealing cross-industry patterns invisible within single industries
Get Your Executive Blind Spot Assessment
This isn't a sales pitch. It's clarity for leaders who are ready to see their situation differently.
No fluff. No generic theory. Just perspective you can't get anywhere else.