Who we serve

Guided by Purpose, Built for You

I partner with purpose-driven business owners who lead with integrity and ambition. These are leaders who care about growth, impact, and creating something that outlives them.

Purpose Builders

Entrepreneurs who see beyond profit and build with meaning. Their goal is to create companies that inspire, uplift, and leave a lasting mark.
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Family & Team Leaders

Owners who care deeply for their people — leading families, teams, and communities with empathy, vision, and responsibility.
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Straight-Talk Thinkers

Leaders who value truth over trends. They prefer real conversations, clear direction, and actionable insight that drives results.
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Action Takers

Driven individuals who turn plans into progress. They don’t wait for the perfect moment — they build it.
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Mission-Driven Owners

People who lead with conviction, guided by purpose and grounded in impact. Success, for them, is measured by the difference they make.
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Organic

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Sustainable

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*Not a Fit for

Those chasing quick wins, personal spotlight, or pure profit at any cost. This isn’t for crisis turnarounds, Fortune 500 optimizations, or anyone seeking surface-level success without substance.
WAYS TO WORK

Two ways to Work together

Primary Offerings

$5M–$25M companies planning an exit (2–5 years) or scaling aggressively.

Includes:

2 biweekly 60-minute sessions
Force Multiplier GPT (24/7 AI business advisor)
Email support between sessions
Custom frameworks for your goals

Results You’ll See:

Increased valuation
Faster revenue growth (some doubled in 12–18 months)
Stronger leadership teams
Smoother exit preparation
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Selective Offerings

Companies needing direct, in-business execution for M&A, integration, or transformation projects.

Includes:

10–20 hours/week of operational leadership
Close partnership with your team
Real-time execution and knowledge transfer
6–12 month focused engagements

Past Roles:

Chief Strategy Officer doubled sale price (Dataline)
SVP, Post-acquisition integration (CardWorks)

Results You’ll See:

Strategy executed, not just planned
Teams empowered for long-term success
Immediate momentum with measurable impact
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Business

Growth

Greatness

Business

Growth

Greatness

My Mission

Helping Businesses Serve Others

I’m not here to build a coaching empire — I’m here to help you build a business that serves your family, your employees, and your community. From Navy Special Warfare and firefighting to leading 150+ humanitarian missions, service has shaped everything I do. Over the years, I’ve helped generate $1B+ in revenue across 250+ companies and coached 1,000+ leaders, guiding them to grow with purpose, not ego.

I started with nothing — grew up in a trailer park, lost my father young, and watched my mother fight her way to independence. That’s why I help $5M–$25M business owners succeed without losing what truly matters. Triwise means Trinity + Wisdom, the values that guide every decision I make. I serve companies so they can serve others — because that’s how one person really changes the world.
About Us
150+
Humanitarian Missions
1B+
Revenue Generated
250+
Companies Helped
1K+
Leaders
Coached
Ai  support  24/7

Force Multiplier GPT

Think of it as having an executive coach available anytime, day or night, for implementation support.

What it does:

Answers questions between sessions—even at 2 AM
Drafts strategies and action plans
Prepares agendas for your next coaching call
Keeps momentum high throughout your engagement

Why it matters:

Most executive coaches: 2 hours/month, that’s it.Me: 2 hours with me plus 24/7 access to an AI trained on 25+ years of strategy, $1B+ revenue, and 1,000+ leaders coached.
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Case Studies

Proven Results That Speak Volumes

I partner with purpose-driven business owners who lead with integrity and ambition. These are leaders who care about growth, impact, and creating something that outlives them.

Identifying cost saving opportunities for Ipsem Gen

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How I improved Ipsify onboarding experience

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Consulting Ipsum & Co on their online advertising

Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Vestibulum fringilla pede sit amet augue...
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Helping The Ipsum Growth to come up with branding

Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Vestibulum fringilla pede sit amet augue...
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Helping Ipsgen to add new features that will attract millenials

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Growing Ipsum X online sales though online marketing

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Case Studies

Proven Results That Speak Volumes

They always bring fresh, creativeideas to the table. We love theirenergy and passion!

Esther Howards

Content Writer
They always bring fresh, creativeideas to the table. We love theirenergy and passion!

Esther Howards

Content Writer
They always bring fresh, creativeideas to the table. We love theirenergy and passion!

Esther Howards

Content Writer
The book

A Book That Transforms Lives

“EXPECT GREATNESS – Living a Life of Excellence”
by John Hawkins
Published in 19 languages, this book has been embraced by 1% biker clubs, churches, law enforcement organizations, and teachers in Guatemala.

It’s not about theory — it’s about living with purpose, leading with integrity, and serving with excellence.
Ai  support  24/7

Triwise Always Ready to Assist You

Whether you need strategic execution coaching or hands-on fractional  leadership, start with a straightforward conversation about your situation.
Schedule Free Consultation

Business

Growth

Greatness

Business

Growth

Greatness

Executive Leadership When You Need It MostFractional COO/CTO/CIO Leadership ORExecutive Coaching

Former CardWorks SVP & Dataline CSO with 25+ years leading operations, transformations, and executive teams.

The Two Paths Explained

Fractional COO/CTO/CIO Leadership

Hands-on operational execution for M&A integration, crisis management,
digital transformation, and operational turnarounds.

Partner with your leadership team to execute strategy while building internal capability.

It's more than just executing tasks - it's about guiding, mentoring, and bridging communication between employees, clients, and stakeholders.

You get immediate operational results while your team builds the capability to sustain them.

20-30 hours per week | 3-12 month engagements

Immediate Results
Stronger Teams
Lasting Capability

Executive Performance Optimization System™

Systematic executive coaching using the Executive Performance Optimization System™, a series of specialized frameworks addressing mindset, stakeholder influence, strategic execution, and organizational excellence.

We work together to identify and eliminate blind spots that limit your effectiveness.

It's more than conventional advice - it's about seeing patterns you can't see yourself, taking action on what matters most, and building capabilities that strengthen your leadership impact.

Custom programs | 3-12 month engagements | Biweekly coaching sessions | 24/7 AI advisor trained on EPOS frameworks included

Better Decisions
Stronger Presence
Measurable Results

When Does This Make Sense?

You Need Execution Leadership When:
  • You're navigating M&A integration and need experienced hands to execute while you manage stakeholders
  • Crisis hit and you need someone who's been through it before to stabilize operations quickly
  • Digital transformation is stalling and you need technology leadership that understands business strategy
  • Your team is capable but needs senior-level guidance to execute at the next level
You're Ready for Executive Coaching When:
  • You sense you're capable of more but can't identify what's holding you back
  • Feedback suggests blind spots you can't see yourself - and it's affecting your effectiveness
  • You're preparing for board-level responsibility and need to eliminate gaps before they become visible
  • Conventional advice isn't solving the challenge - you need someone who sees patterns you don't
Ready to explore the option that makes sense for you? 

Executive Performance Optimization System™ Framework Previews

12 specialized individual frameworks designed for the challenges you're actually facing - not generic leadership theory. Each addresses specific blind spots that limit executive effectiveness. These can be done individually or in a cohesive track.

Plus you will have access to Force Multiplier GPT: This is a fully confidential, 24/7, AI advisor trained on EPOS frameworks

Crisis Leadership

When everyone around you is reactive, you need the clarity to see the situation accurately and make decisions under pressure.

This framework helps you maintain composure and lead effectively when stakes are highest.

What you'll gain: Decision-making clarity during chaos, stakeholder confidence management, team stability under pressure

Complete Multi Framework CRISIS Track available →

Strategic Thinking

When you're caught between quarterly execution and long-term positioning, it's hard to see which battles actually matter.You don't know what you're not seeing:

This framework helps you separate
tactical firefighting from genuine competitive strategy.

What you'll gain: Clarity on competitive positioning vs operational execution,
long-term thinking beyond quarterly cycles, strategic decisions that compound
over time

Complete Multi Framework Strategic Leadership Track Available →

Innovative

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Supported

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Succession Excellence

Your organization's future depends on identifying leadership potential before it's obvious to everyone else.

This framework helps you systematically spot
high-potential talent early and build the pipeline your board expects to see.

What you'll gain: Early identification of future leaders, systematic talent
development processes, board-ready succession plans that reduce organizational risk

Complete Multi Framework  PIPELINE Track available →

Global

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Portfolio Positioning

12 specialized frameworks designed for leaders who've outgrown conventional advice.

Focussed

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HOW TO WORK TOGETHER

Fractional COO/CTO/CIO Leadership

Hands-on operational execution for M&A integration, crisis management, digital transformation, and turnarounds.

  • 20-30 hours/week
  • 3-12 month engagements
  • Knowledge transfer and team development included
  • Monthly retainer structure

Best For: Companies needing interim COO/CTO/CIO expertise during transition, transformation, or growth.

Executive Performance Optimization System™

Systematic executive coaching through specialized frameworks addressing your
specific challenges - from individual focus areas to comprehensive multi-framework
programs.

  • Individual frameworks or multi-framework programs
  • 3-12 month engagements
  • Biweekly coaching sessions
  • Force Multiplier GPT: Confidential 24/7 AI advisor trained on EPOS frameworks
  • Departmental licenses available

Best For: Senior leaders ready for systematic coaching or organizations developing multiple executives

What Others Are Saying

"John wears special X-ray goggles that seeEXACTLY what entrepreneurs must do to succeed—and then he keeps you accountableuntil you're more successful than you thought possible."

Caleb Breakey,
CEO, Renown Publishing

"WhenI first met John Hawkins, I was a young and ambitious leader who knew I neededhelp to grow. I had the vision and work ethic, but I lacked the leadershipmaturity to operate at the executive level. John became my executive coach andhelped me develop the confidence, communication skills, and decision-makingmindset required to lead effectively.

With hissupport, I grew into the role of COO and eventually CEO. He didn't just help megrow personally—he helped transform our leadership culture. We built a strongerteam, redefined our values, and made smarter hiring decisions that fueled ourcompany's growth.

John'scoaching had a direct impact on our business and my career. If you're seriousabout becoming the best version of yourself as a leader, there's no one betterto have in your corner."

Darren York
CEO, Dataline Systems, LLC

"His ability to translate abstract data pointsinto actionable steps that move people and teams in a positive direction isunmatched."

Paul DeSmet, President
Technical Micronics Control

"If you don't want someone to challenge you oryour team, don't contact John. If you want to build your team and move to thenext level, he's your guy."

George Lezon
EVP Operations, LINE-X LLC

"Our business increased 40% in the first month ofimplementing what we learned."

Susan Kelly
Daytona Outreach
What Happens Next?

Whether you need fractional operational leadership or executive coaching, start with a straightforward conversation about your situation.No sales pitch. No pressure. Just an honest discussion about whether this makes sense for where you are right now.If it's a fit, we'll outline next steps. If it's not, I'll tell you that too.
Schedule a Conversation