7 days free. No charge until day 8. One seat. No long-term contract.
300+ companies | 25 years operating | $2B+ revenue generated

7 Reasons Business Owners Are Finding Their Blind Spots With an AI "Strategic Partner"

How Nestor, an AI strategic operating system, reads your actual numbers, scores where the business stands, and builds your 90-day roadmap.

$497/mo after the trial. One seat for the owner or CEO.

Prefer to see it first? Book a 30-minute demo.

A 90-second welcome from John
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Thirty minutes with John: what you built, where it is stuck, and whether Force Multiplier fits.
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25 years of operating experience inside organizations like
... and 300+ more, across $2B+ in aggregate revenue generated.
☰Reads Your Own Numbers
✓Ops & Leadership Assessment
▤90-Day Roadmap
●SOC 2 Type II Providers
The 7 Reasons

Why Owners Are Running the Business by the Numbers

01

It Reads Your Actual Financials (Not Generic Advice)

Generic AI gives generic answers because it has not seen your business. Nestor knows your profile, your assessment, your P&L, your price sheet, your vendor spend. Its answers start from what is actually happening in your company, with your figures on the table.

The difference (an illustration): Instead of "how do I raise margins?", Nestor says "your markup on the top 20 SKUs is below your own target, and here is what that cost last quarter."
02

The Ops & Leadership Assessment Finds the Blind Spots You Can't See From Inside

The Ops & Leadership Assessment asks plain questions about how the business actually runs, across all 12 Core Systems. Start with the 12-question version, about five minutes, and take the full 54 questions, 20 to 30 minutes, when you want the deeper read. Your results rank all 12 systems by gap and flag your primary bottlenecks. The AI-ROI Assessment then puts dollars on the biggest ones. Past results are kept so you can watch the scores move.

Numbers, Margin and Cash
Revenue Engine and Lead Flow
Decision Authority and Delegation
Weekly Scorecard and Accountability
03

Auto-Generates Your 90-Day Execution Roadmap

Nestor turns what it finds into a plan with owners and dates, built from your assessment and your real numbers, ordered by what pays off first. Work it with Nestor, which has the plan in front of it and helps you track progress against it. Re-run it as the business changes.

04

Pre-Loaded With the 12 Core Systems

Built from 25 years of operating work across 300+ companies: one system for each part of the business, each with a downloadable guide and wired into Nestor. Ask for a checklist, a plan, a script or an SOP and Nestor drafts it for your business, ready to download.

How you lead
  • Owner Operating System
  • One-Page Plan and Market Position
  • Decision Authority and Delegation
  • Weekly Scorecard and Accountability Rhythm
  • Hiring, Team and Org Structure
  • Hard Conversations, Crises and Key Relationships
How the business runs
  • Numbers, Margin and Cash
  • Revenue Engine and Lead Flow
  • Core Process System
  • One System of Record and AI
  • Customer Retention and Expansion
  • Business Value, Succession and Exit Readiness
05

A Second Set of Eyes, Any Hour, With Your Numbers in Front of It

Most owners think a decision through alone, at night, from memory. Nestor has already read this month's P&L and your assessment, so you can pressure-test a hire, a price change or a vendor deal before you make it, at 6am or after close. One seat, $497 a month, no long-term contract.

06

Built Specifically for Owner-Operators

Built by a Navy veteran and former CIO, Chief Strategy Officer and SVP Client Success who has helped 300+ companies grow, for owner-led businesses. If every quote and every hard call still routes through you, this was built for you. No enterprise setup. Talk to Nestor from your phone, the shop floor, or after close.

07

Try It Free for 7 Days Before You Pay

Take the assessment, upload your P&L and see your first roadmap inside the trial. Your card goes on file and is not charged until day 8. Cancel before then and you pay nothing. Cancel later and you keep access through the period you paid for. No long-term contract.

Scenario Calculator

What Is One Point of Margin Worth in Your Business?

Your numbers, simple math, shown in full. A 90-day roadmap targets a small number of fixes like this, ranked by what pays off first.

Added gross margin per year
$70,000
$3,500,000 x 2% = $70,000
Arithmetic on the inputs you chose, nothing else. Whether a fix like this exists in your business is what the assessment and the AI-ROI Assessment find out.
See What Mine Actually Is in the 7-Day Trial
Found with Force Multiplier

Four Businesses, Real Numbers, Names Withheld

Every Platinum Health Check runs on Force Multiplier. These are what the assessment, the roadmap and Nestor turned up in four of them. Figures are the clients'; names are withheld.

$112,000
a year identified
$4.4M software company
$87,000
year one, plus $55,000+ a year ongoing
$5.2M home services company
$120,000
a year in wasted ad spend, plus $15,000+ a month from an unused CRM
$9M construction firm
Churn cut roughly in half
across locations
Multi-location med spa

Identified opportunities, not promised results. What Force Multiplier finds in your business depends on your numbers.

Proof

25 Years in the Operator's Chair, Built Into the Platform

The 12 Core Systems and the assessment are the method John Hawkins used with the leaders below. Force Multiplier is that method, with Nestor working it on your numbers.

A substantial increase in operating income in 18 months
An automotive accessories division.
NPS from -86 to +7 in 12 months
The client-success organization of a $100M division, at a separate company.
A founder-to-son succession, then a successful sale
Dataline Systems: a stronger leadership team on the way there.
John Hawkins John Hawkins working with a leadership team at the whiteboard

"He was instrumental in building a stronger leadership team, aligning our culture around growth, and helping us make tough decisions about who should be part of our future. … Ultimately, John helped position Dataline Systems for a successful sale. His coaching and guidance were absolutely critical to the outcome we achieved."

Darren York
Former CEO, Dataline Systems
Successful sale

"John wears special X-ray goggles that see EXACTLY what entrepreneurs must do to succeed—and then he keeps you accountable until you're more successful than you thought possible. Strategic action steps, accelerated and predictable growth, overcoming stress ... you name it, John makes it happen for you."

Caleb Breakey
Founder and CEO, Renown Publishing
Predictable growth

"I hired John and his company to help provide leadership for a franchise operations team of business development managers. We invested in a 6 month long program and the growth seen in my team was incredible. John used his skills to drive us to dig deep, understand our answers and invest time in being better at all of our roles in the organization."

Samantha Magnuson
Vice President, Wicked North Coffee Roasters
Team growth

"It is his ability [to] translate somewhat abstract data points and translate them into something actionable that moves people and teams in a positive direction. If you don't want to have someone challenge you or your team don't contact John! If instead you want to build your team and move to the next level he is your guy!"

Paul DeSmet
President, Technical Micronics Control, Inc.
Data to action

"Not only did he help you address the problems you knew about, but he also worked with you to identify problems that weren't so obvious. John took the time to get to know our business, our people, and our processes, in order to identify and implement the best solution for the company."

Michael Donilon
Head of Open Gate Brewery, Guinness US
Hidden problems

"He promotes forward thinking and sculpts the minds of his coworkers and employees into self-sufficient leaders themselves, rather than followers that wait to be told what to do next. … John has a very analytical mind and an impeccable ability to quickly and easily identify the proper plan of action for any task that is presented to him."

Brian Stewart
Director of Core Services, LINE-X
Plan of action

"John worked with my North American District and Regional management teams on their leadership skills. In that time both morale and productivity has gone up as a direct result of John's mentoring. One of the side benefits of this mentoring was the ability of our team to deal with difficult customers. In a 500 plus Franchise network this skill is invaluable."

George Lezon
Executive Vice President, Operations, LINE-X Protective Coatings
500+ franchise network

"John not only has years of experience but has the ability to transcend the white-collar office cliches' and hype about professional speakers. He relates quickly and understands at the deepest level what organizations do well, and what they can improve on. … John is good at discerning the leaders from the pack and encourages growth through connections."

Michael J. Tidd
Vice President, Special Operations, Dealer Support and Training, American Driveline Systems
Dealer network

"John will make you think. He makes me think every time we talk. If you don't want to think, John is not your guy. John makes you see things from a different perspective. If you want the status quo outlook, John is not your guy. … Your employees will be better employees, your team a better team, and your organization a better organization."

Chris Ward
Automotive Business Consultant, Hunter Engineering
Automotive

"He brings clarity, sound judgment, and a strong people-first mindset to every situation, with a unique ability to quickly assess challenges and drive meaningful results. I highly recommend John for executive coaching or fractional executive roles."

Donna Stein
Vice President, Client Success Team, CardWorks
Executive coaching
One Plan

Try It Free for 7 Days

No charge until day 8. No long-term contract. One seat for the owner or CEO.

7 days free

Owner / CEO

Nestor, your strategic AI partner, for the owner or CEO.

$497/ month
$0 today. First charge on day 8.
Everything included
  • ✓24/7 access to Nestor: operational coaching and decision support
  • ✓Ops & Leadership Assessment: the 12-question version and the full 54, scored across all 12 Core Systems, with history
  • ✓Force Multiplier Roadmap: a 90-day plan from your real numbers, ordered by what pays off first
  • ✓AI-ROI Assessment: what AI is actually worth in your business, in dollars
  • ✓The 12 Core Systems with PDF guides, wired into Nestor
  • ✓Your P&L, price sheet and vendor spend read and used in Nestor's answers
Start 7-Day Free Trial

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Want John in the numbers with you?

Force Multiplier is the first rung. There are three more.

1. Do it yourself
Force Multiplier

Nestor, the assessment, the roadmap, the 12 Core Systems. $497 a month, one seat, 7 days free.

Product page
2. Done with you
Platinum Health Check

Three calls of 60 to 90 minutes, a ranked 90-day roadmap, a follow-up at 90 days, three months of Force Multiplier included. $5,000, about two weeks.

See the Health Check
3. Fixed scope
Blind Spot Sprint

Three to five blind spots fixed with you, not just found. Fixed scope, book a call for the number.

See the Sprint
4. In the seat
Longer engagement

When the business needs John beside the owner for a season. Scoped per company, by conversation only.

Book a 30-minute call
FAQ

Straight Answers

Yes. Encrypted in transit and at rest on providers that maintain SOC 2 Type II compliance. Your Nestor conversations and uploads are private to you and are not used to train public models.
ChatGPT is a blank page you have to teach. Nestor arrives with a method: the 12 Core Systems, a scored assessment of your business, your documents and your roadmap are already structured in, and each answer names the system that applies and the next action with an owner and a date. You could build some of that yourself with memory and uploads. You should not have to.
Your P&L first, last full year plus the latest month. Then, if you have them, sales by category or job type, your price sheet and labor rate, vendor spend, and a simple list of who does what. PDF, Word, Excel (.xlsx) or CSV exports from QuickBooks, Xero or your accounting or operations software all work.
Profile, P&L upload, assessment, roadmap: about an hour of your time. The 12-question assessment takes about five minutes; the full 54 questions take 20 to 30. All of it happens inside the 7-day trial.
Yes. Cancel before day 8 and you pay nothing. Cancel later and you keep access through the period you have paid for. There is no long-term contract.
Then the next step is a call. From there it is the Platinum Health Check, the fixed-scope Blind Spot Sprint, or a longer engagement when it fits.

Your judgment got the business this far. Force Multiplier gives you the leverage to take it further.